My name is Michael and I'm grateful you've stopped by.
My name is Michael and I'm grateful you've stopped by.
On November 24th 2025, Atreyu shut its doors, so I thought to share a few words:
Atreyu was more than a running shoe company - it was passion and a mission. I value that it was a small business, and I believe a great running experience should always come first in our endeavors. A dedicated running routine is what led me to design running shoes. That love for running is what set us apart.
Toeing the line against industry giants wasn’t easy, but I welcomed the challenge. I believe that huge goals are a series of tiny victories, strung together in a meaningful way.
My hope is that when you laced up in Atreyu, you felt inspired to chase what’s possible in your own endeavors.
Be curious. Dream big. Question the status quo. Refuse limited thinking. Be you.
_michael
founder and footwear designer
My design philosophy:
SIMPLICITY and FUNCTION
I am inspired by Bauhaus designers, NASA, my family, and the belief that most companies make way too much crap which in turn causes confusion and misdirects our purpose. Our shoes are named by their intended purpose, and each model is updated thoughtfully and only when needed.
