Thank you for a beautiful ride.

Atreyu closed business operations on Nov 24th 2025.
Watch Michael's send-off video HERE

Who’s crazy enough to start a running shoe company in 2020?

Turns out, it’s Michael, an eccentric fellow whose passion really shines when you talk with him.

...they remain simple, well-thought-out, and purposefully designed in a way that makes you wonder, “Why aren’t other brands doing that?”

Atreyu was founded on the concept of “everything you need, nothing you don’t.” In fact, that was the primary criteria in the initial shoe design brief Krajicek wrote in early 2019 and he’s been obsessing about it ever since.

I think the crew at Atreyu has a great product at a fantastic value. My only advice is that they need to figure out a way to increase the availability and ramp up the promotion behind it because I think if more runners tried this shoe, they’d have no issues generating demand.

Full of spunk, passion, and careful attention to the essential details Atreyu is on the map!