Atreyu Design Philosophy

1. Running shoes should be comfortable.
2. Running shoes should be light enough to feel like they disappear on the foot.
3. Running shoes should promote natural feel of the ground under the foot.
4. Running shoe uppers should not be overbuilt, yet durable enough to withstand the optimized integrity of the midsole resilience standards.
5. A daily running shoe should promote an athlete’s natural ability when training.
6. A race day shoe (or tempo shoe) should enhance the athlete’s natural ability when racing.
7. Redundant overlays or vanities should be removed when unnecessary.
8. Designs should be constantly updated and improved with athlete feedback.